Look at 快活app
Author(s)
Renea Morris
Whether demonstrating newly learned skills or simply showing off, 鈥渓ook at me,鈥 is a phrase children use often. Though I don鈥檛 think individuals outgrow the desire to be seen and understood, I鈥檝e often seen higher education institutions shy away from the spotlight and even boast about their best-kept secrets. This attitude is not conducive to increasing brand visibility and recognition, which is something 快活app desires to achieve.
Instead of maintaining a low profile, 快活app has partnered with , a leading reputation strategy firm and since June has been working on a series of strategies鈥攊ncluding research into 快活app鈥檚 personality and brand perception, an analysis of several competitors, and the development of a university-wide marketing plan in order to become better positioned to compete in the marketplace.
Carnegie Dartlet uses a consensus-building approach that focuses on promoting communication clarity and alignment for the institution. Their original methodology goes beyond the basics of client identification or demographics by using psychographics to determine what really motivates our prospects. The difference this strategic method can make in our marketing strategy is profound. An example in business to illustrate this distinction can be found by looking at the marketing strategy for a restaurant that sells pizza. Demographics will help with establishing profiles about the people who live near the restaurant, whereas psychographics will help with determining the types of pizza people want and the best ways to encourage them to become enthusiastic buyers.
The project, which started in June and will continue into late fall, will yield a series of data-driven deliverables that will give the University insight into how to leverage our strengths, an understanding of how we stack up against our competitive peers, and a coherent brand platform and messaging strategy that will resonate with our prospective audiences.
Recruiting future students, faculty, and staff to 快活app will be aided by our investment now to shape 快活app鈥檚 focus for years to come.
With an ultimate goal to have future students, staff, and faculty 鈥渓ook at 快活app鈥 as a strong brand that delivers value, Carnegie Dartlet will show us how to develop long-lasting connections with our audiences.
Future posts will highlight each phase听and听intended outcomes of the project.