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Rental Clothing Business the Right Fit for Daniels Student

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Lorne Fultonberg

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Lorne Fultonberg
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Lorne.Fultonberg@du.edu

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303 871-2660

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Sarah Laughlin
Sarah Laughlin

Coat
Gloves
Hat
Helmet
Snow pants
Base layer
Sweaters
Goggles
Socks

When a packing list for a ski vacation runs deeper than the powder on the hill, traveling presents a serious hassle.

For Sarah Laughlin, a student at the that hassle represented a serious opportunity.

She hopes the launch of her online company, will start a revolution in the travel industry. Forget shoving all that gear into a suitcase. Forget paying to ship it across the country. Forget dropping hundreds on rarely used items.

Slope Threads allows vacationers to rent a full set of cold-weather wear鈥攕ent to the doors of their condos, hotels or homes, with a pre-paid shipping bag for its return.

鈥淧eople are happy to travel light,鈥 says Laughlin, a Littleton, Colorado, native who grew up skiing at Arapahoe Basin. 鈥淢illennials and younger generations are more focused on experiences. They鈥檙e not as obsessed with ownership and collecting things.鈥

Winter Carnival partnership

Launched in November 2018, Slope Threads has already proven that hypothesis to be true. A steady stream of orders have propelled Laughlin鈥檚 idea to early success, after a year of development on the 快活app campus.

Laughlin made Slope Threads part of a class project, running financial models and bouncing ideas off her classmates in the part-time PMBA program. Their encouragement, along with support from her professors, helped bring the idea to life.

鈥溈旎頰pp has been amazingly supportive,鈥 Laughlin says. 鈥淭he classes are small enough that professors know what everybody does,鈥 allowing faculty members to tailor the curriculum to their students鈥 needs. In a statistics class, she says, professor Daniel Hoffman explained how she could apply a statistical analysis to her own business model.

Through the University鈥檚 program, Laughlin found a space in the new Incubator X鈥攁 collaborative space in the basement of the Cable Center where student entrepreneurs flesh out their ideas.

鈥淭here are elements of the startup world that are universal, like fundraising,鈥 she says. 鈥淭hat鈥檚 not easy for anybody. It doesn鈥檛 really matter what your business is. [At Incubator X,] there鈥檚 likely someone who has been there before who you can turn to.鈥

SlopeThreads gear

In the outdoor industry, however, Laughlin has found female founders and owners to be more of a rarity. She feels a strong duty to support other women in outdoor entrepreneurship. The 快活app female interns she employs (because they were the most qualified, she notes) have the talent to help her buck the trend.

Slope Threads has focused on paying it forward in other ways as well, despite its infancy. The company advertises itself as eco-friendly, with 100 percent recycled packaging. It participates in winter clothing drives and a gear donation program, while also sponsoring ski days for underrepresented and underserved youth.

This February, Slope Threads is partnering with 快活app for the school鈥檚 annual Winter Carnival. A 快活app-specific discount code is available, which Laughlin hopes will make the tradition more accessible to all.

鈥淚 had a vision for how I wanted to build this company,鈥 she says. 鈥淚 thought it would be important to establish our values early. That way any team members coming on board or any customers coming on board will know right away what we鈥檙e all about. We should be setting an example.鈥