Over the last few weeks, I’ve talked about MarComm’s realignment, sharing how the team will refocus its efforts.ÌýLeaning into academics and research, advancement, athletics and admissions, will enable us to build and nurture important relationships from prospective students to alumni and key stakeholders, and a focus on strategic positioning will help ensure that the highest strategic priorities of the University are articulated and leveraged cohesively.
Discipline. Drive. Determination. These are just three qualities that students develop while participating in athletic programs that can impact their lives well beyond their time on the playing field. The connection that occurs on the sidelines can foster common bonds and lifelong commitments, not only between fellow students but also with their college.
Admissions is the vanguard of the ¿ì»îapp promise, setting the stage for a student’s relationship with ¿ì»îapp from day one to active alum. A key value driver for the University and area of focus for our team, MarComm will prioritize its support of undergraduate and graduate admission by providing research, insight, and content in order to attract and retain a diverse and eager pipeline of prospective college students.
Despite pickup in the pace of work we’ve all experienced along with the added anxiety that Covid-19 has brought us, MarComm has been busy in other ways as well. Over the past few months we’ve been retooling the team, hiring new staff, and revamping our processes.
In Academics Going Public, the authors share some suggestions for how faculty can find their public voice. Equipping faculty with tools to be able to confidently share their research and scholarship publicly is the premise behind the Public Impact Fellows (PIF) program at ¿ì»îapp.
