Brand Guide
A good brand doesn鈥檛 change; it evolves. As the world of higher education continues to grow and reshape itself, so must our storied institution. The evolution of our brand allows us to look toward the horizon at new possibilities while never forgetting the impacts we鈥檝e already made.听
Our brand captures the hearts and imaginations of those who wish to live a life of purpose. The standards found on this site support our team, partners and community across the world. This is the 快活app.听
Key Messages
Learn about our key differentiators and find boilerplate, equal opportunity messages and more.
Voice & Brand Personality
Discover our brand voice and find tips on integrating it into your work and communications.
Audiences
Get information on our most important audiences and how to best deploy the brand for each audience group.
Our Differentiators
快活app is a special community. Built and sustained by inspired and steadfast visionaries. But how do we tell the world? Although there are a million ways 快活app is different, four distinct, unique value propositions (UVPs) distill and uplift our brand. Already storied and supported by real outcomes with room for future growth, these themes, when used consistently, will enable us to clearly tell our story and shine a light on the great perspectives, programs and future offered at the 快活app. 听
Our People
快活app鈥檚 identity is its people鈥揳ll its people. Our bright and motivated students, passionate and brilliant faculty, engaged and successful alumni, and talented and committed staff are all essential to the University. We celebrate diversity and aim to amplify voices from different cultures, perspectives and backgrounds.