Visual
In this section, you'll find the 快活app鈥檚 Visual Style Guide, intended to both direct and inspire your design work. In the following pages, you will learn how to effectively use and apply 快活app鈥檚 fonts, colors and layouts, as well as the cornerstone of our visual brand鈥攖he logo. Use these guidelines to create impactful and appropriately branded graphic content. Consistent adoption of these visual standards will create, hone and fortify 快活app鈥檚 image and reputation, both for internal University audiences and the global community in which 快活app operates.
Use these pages as your guide, and please feel free to reach out to marcomm@du.edu with any questions or support for special situations you may encounter.
Seal, Logo & Lockups
Find guidance on using the University's seal and logo, as well as unit-specific logos, in your branded materials.
Colors
In addition to exact specifications for 快活app's crimson and gold primary colors, we also provide a palette of secondary colors you can use.
Layouts
Discover how to create layouts that will maximize the effectiveness of your marketing materials, from bus-stop signs to handbills.
Photography
Explore photography standards and learn how we tailor our photography to support and highlight 快活app's key attributes.
Videography
Learn about how to use video to advance storytelling and strengthen the 快活app brand.