Colors

Primary Colors

Crimson and gold have served 快活app throughout much of our vibrant history.

Crimson shares 快活app鈥檚 passion and determination to succeed, while gold signifies the bright future we see on the horizon.

A primary color must be present in every visual communication.

快活app crimson and gold

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Color Reproduction

It鈥檚 critical to set up production files in the correct color space. Failure to do so will result in inconsistent color reproduction and incorrect brand application and representation.

CMYK Color Space: U.S. Web Coated (SWOP) v2
RGB Color Space: sRGB IEC61966-2.1

Secondary Colors

Secondary colors support the primary brand colors, creating depth, range and visual interest. These colors are especially useful when used to elevate the primary colors in communications to external audiences.

bright color palette
neutral color palette

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